Headline for today's WSJ story about some very expensive (and frighteningly grotesque) homes that are going up for auction because nobody wants to buy them. "I need to see more prestige" said the editor. "Hmm, maybe some fancy swashes and a little gold leaf" said the illustrator. "Love it!!!" said the art director.
Brother can you spare a mutual fund?
You can never have too many rough sketches
With rough sketch as a template, creating the letterforms is child's play
With fill attribute applied, the message begins to take form
The final trick: get the whole thing to read against a very costly chunk of multicolored sky