I, as much as anyone, love to put on my thinking cap and solve an arcane, ethereal problem that can barely be described in words, however, often as not, my assigment is to take a piece of everyday business and do something to make it interesting.

I am ever-grateful that we manage to obsess over milestones, anniversaries and accumulations of things that must be represented with numbers and are not that well served by photographs of tender starlets, juicy hunks or tricked out automobiles. Then comes my opportunity to make the image itself a thing of interest and beauty rather than merely a depiction of some beautiful thing.

It has been my good forthune to do several annual covers for Pensions & Investments "the International Newspaper of Money Management" and I treat each one as something cherished and precious, use as many cues as possible to stimulate interest including visual, tactile and, perhaps most important of all, stored memory to create an inviting, sensual experience, not just another piece of business.